Head of CoE Communications and Brand & Experiences at ING Bank NL. Before joining ING she worked for EY leading transformation of the global Brand, Marketing and Communi-cation function. From vision and scope to operating models, defining scope of services and new ways of working and en-gaging. As well Employer Brand strategy. Yolanda strongly be-lieves that a holistic approach in business in combination with body, mind and soul is critical for the wellbeing of people, or-ganizations and communities. It sets the right environment for personal development and transformation.