It is my passion to develop and build strong brands. Creating new growth potential by differentiating brands from the competition and by fulfilling unmet needs.
My default way of working has been: create a winning team, lay out a plan based on compelling consumer insights and data. Think and act as an innovator. Concentrate on the customer proposition, combining strategy and execution.
My experience lies within: retail, e-commerce, marketing & sales, strategy, branding & identity, advertising, price & promotions, format development, social media. The teams I've worked with were instrumental in the succes we've delivered.
My beliefs are rooted in re-invention and innovation. I am result driven.
Curiosity drives me.
My favourite quote is "hope is not a strategy".
I learned marketing basics in the BBDO and Oglivy & Mather network. For leading Dutch food retailer Albert Heijn I've managed the full marketing mix: TV, Print and in store. Positioning Albert Heijn as a food authority in the Dutch market. As CMO of HEMA I've successfully transformed the customer proposition of this iconic Dutch variety store, based upon "exceptional simplicity" as brand essence. In 2012 I have travelled and worked for an NGO in India and enrolled in the AMP curriculum at Harvard Business School.
From then on I have entered into new (interim) roles for Sligro, Rituals, Action and State of Art. Always concentrating on the customer proposition.