Frank van den Driest

Co-founder the Institute for Real Growth

Frank is a passionate, pragmatic and highly results-oriented brand and marketing consultant. He is a well-known thought leader in the space of global brand marketing strategy development and implementation. 

He founded EffectiveBrands, a global brand consultancy, which was acquired by WPP and evolved into Kantar Consulting. Frank has led countless purpose-led growth journeys for global brands like Shell, Whiskas, Sony, ING, AkzoNobel, Pepsi, GSK and many others. After his career as a consultant he co-founded the Institute for Real Growth. 

Frank has co-authored two cover articles in the Harvard Business Review - "how to build and Insights Engine" in 2016 and "the new basics of marketing" in 2014, of which the latter made the best-selling issue in the entire history of HBR. He has written several books, among which the bestselling "The Global Brand CEO - building the ultimate marketing machine" 

Frank increasingly spends his time coaching global marketing and business leaders on purposeful and effective leadership.