Based on the most comprehensive study on business growth, this program helps marketing leaders drive more ‘humanized growth’ - value creation for all stakeholders. It offers a condensed version of the acclaimed and exclusive IRG100 leadership program. Now, the most important learnings are made accessible for Dutch marketing leaders who want to acquire world class marketing skills. Every session will be co-hosted by renowned national and international CMOs from leading brands. Language: English, also to open up for international marketing leaders operating from The Netherlands.
Key elements of the program
Growth Study & Sustainable marketing
"Define Humanized Growth Ambition"
Abundant Markets & Decoding the world
“Identify New Growth Opportunities”
Multiple Models & Marketing Finance
"Increase your financial acumen and explore various business and go-to-market models"
Evolving Experiences & Humanizing Commerce
"Continuously innovating to improve the customer experience"
Whole Brained & Using Media, Creative, and AI in sustainable marketing
"Fostering teams of equals with creative and analytical thinkers that drive the purpose of the organization"
Humanized Growth in action
"Pitch and closing day"